Melania Trump Launches $Melania Memecoin as Trump’s Cryptocurrency Ventures Expand
On the eve of Donald Trump’s inauguration as U.S. President, Melania Trump announced the launch of her cryptocurrency, $Melania Memecoin, stirring significant buzz in the crypto world. The move follows the release of the $Trump cryptocurrency by the President-elect, with both tokens experiencing volatile trade since their launch.
“The Official Melania Meme is live! You can buy $Melania now,” Melania Trump posted on social media platform X on Sunday.
Market Impact and Value
According to CoinMarketCap, $Trump boasts a market valuation of $12 billion (£9.8bn), while $Melania has reached approximately $1.7 billion. Despite disclaimers on both coins’ websites stating they are “not intended to be, or the subject of, an investment opportunity or security,” their popularity reflects the growing interest in politically-themed digital assets.
Trump’s Evolving Stance on Crypto
Donald Trump, once a critic of cryptocurrencies, made headlines during the 2024 campaign by becoming the first presidential candidate to accept digital assets as donations. His family also founded World Liberty Financial, a company aiming to revolutionize finance through cryptocurrencies, including the Trump Coin.
Trump’s organization previously dabbled in blockchain through CIC Digital LLC, launching a series of NFTs in 2022. While initially lucrative, the NFTs have since declined in value, dropping from over $1,000 to approximately $300, according to CoinGecko.
Bitcoin and Market Reactions
The announcement of Trump’s pro-crypto policies, including plans for a strategic Bitcoin stockpile and appointing crypto-friendly regulators, has buoyed market sentiment. Bitcoin hit a record high of $109,000 on Coinbase following Trump’s victory.
Other cryptocurrencies, such as Dogecoin, have also risen sharply, with Elon Musk—a high-profile Trump supporter—boosting its visibility.
Melania’s Unique Venture
Melania Trump’s MKT World LLC, a company she has used since 2021 for various projects, facilitated the launch of $Melania Memecoin. The former First Lady’s foray into meme coins capitalizes on the surging interest in viral, community-driven tokens like Dogecoin and Shiba Inu.
With their strong social media presence and high-profile backing, $Trump and $Melania have quickly entered the top 100 cryptocurrencies by market value. Notably, $Melania has surpassed the valuation of Sam Altman’s Worldcoin.
Broader Implications for Crypto and Politics
The launch of these tokens highlights the growing intersection between politics and blockchain. Trump’s rhetoric suggests an agenda to loosen regulations on the crypto industry, contrasting with the Biden administration’s crackdown on fraud and money laundering in the sector.
As the inauguration day festivities unfold, including events like the “Crypto Ball” hosted by AI and crypto advocate David Sacks, the market will closely watch the evolving role of political figures in the digital asset landscape.
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